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火锅配菜,深耕中国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那

频道:民生新闻 标签:苏东坡传 时间:2019年05月10日 浏览:241次 评论:0条

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奥特奇肯塔基州莱克星顿总部

概要:2019年是奥特奇(Alltech)接连发布全球饲料查询陈述(Alltech2019 GLOBAL FEED SURVEY)的第8个年初,该研讨是全球饲料职业重要材料之一,查询结果每年被超越80篇文章或参考文献引证。本年的陈述更是覆盖了144个国家、近30,000个饲料厂的数据。

据陈述,宠物食品范畴添加约1%,这首要归因于亚太区域的添加,在我国,宠物食品更是有着宽广的开展空间。那么,这家致力于动物养分的企业,将为我国宠物食品职业带来哪些改动?

为了解这个家族企业,宠业家(ID:Chongyejia)专访了其大中华区总裁Jonathan Forrest Wilson先生,企图对我国宠物食品出产企业有协助。

奥特奇大中华区总裁Jonathan与宠业家记者师兄合影

1

奥特奇是谁?

奥特奇(Alltech)是1980年由爱尔兰科学家皮尔斯莱昂斯博士创立,总部坐落美国肯塔基州的一家全球性动物保健公司,到今日,依然是家族企业,而正是这种共同的灵活性,使奥特奇一向能将精力专心于客户需求、立异和长时刻开展目标上。现在其客户遍及全球130个国家和地ruby区,职工超5000人,全球设有100+工厂。

奥特奇经过与全球大型农场和饲料出产商协作,供给产品和处理计划,包含无抗出产、霉菌毒素办理、肠道健康、蛋白质、酶、有机微量元素等。此外,供给体外发酵模型(饲料定量剖析)、霉菌毒素37+检测、碳排放量球球大作战下载剖析这些专业计划也在其服务范围颜色代码。

Jonathan通知宠业家,现在,奥特奇在美国、爱尔兰、荷兰有4个生物科学研讨中心,全球近100名研制人员,并经过与全球26家闻名大学和研讨机构建立研讨联盟,用科技为企业供给处理实际问题的计划。作为一家价值驱动型公司,奥特奇一向坚持ACE举动准则。

2

ACE准则

奥特奇创始ACE(Animal,Consumer,Environment)准则,保证产品进步动物的出产功用、满意顾客的需求且对环境友好

A便是Animal(动物),C便是Customer(顾客),E便是Environment(环境),奥特奇产品服务的决议计划都依托ACE准则,这可以从产品中看出,比方,有机微量元素产品,可以添加动物养分,进步动物抵抗力,不只让顾客省心,一起,这些产品被动物吸收了,也没有剩余的废物排出,对环境也不会形成影响。

3

奥特奇在我国的25年

其实奥特奇早在1994年就进入了我国商场,其主体叫北京奥特奇生物制品有限公司。Jonathan无不慨叹的提到,“咱们进入我国现已25年了,是适当长的时刻,的确见证了我国农业的开展。”

奥特奇刚进我国时,考虑叶育青到猪肉在我国人食用肉制品中所占的份额较大,其时首要重视猪商场。而到了今日,奥特奇现已重视整个动物饲养职业,例如家火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那禽,供给家禽职业的处理计划,包含蛋鸡和肉鸡的出产、鸡蛋的质控、乃至蛋黄的质控,这儿也要提一句,奥特奇也是我国较早经过ISO22000食品安全办理系统认证的饲料添加剂出产企业,一起具有根据美国、欧盟、我国等各国法规所指定的奥特奇质控系统(AQS),一起,重视于霉菌毒素及重金属污染,保证产品品质安全、定心。在进入我国的25年间,奥特奇也敏捷生长,现在现已是禽、猪、反刍、水产、宠物的处理计划供给商。

4

奥特奇对全球饲料职业趋势判别

全球饲料职业按区域产值散布

(数据来历:Alltech2019 GLOBAL FEED SURVEY)

奥特奇的确是一家根据科学和立异的公司,为了能更好的出产产品和协助顾客,奥特奇与各地政府、协会、优异企业家协作,花了许多时刻从不同视点了解全球饲料商场,每年推出全球饲料职业查询。

比方,我国是全球最大的饲料商场,我国商场近年来也发作了许多改变,顾客变得越来越殷实,意味着对蛋白消耗量更大,需求更多的饲料。而这些洞悉也成为奥特奇商业的重要组成部分,既有利于职业,一起也让奥特奇深入了解怎么更好地服务商场和客户。

Jonathan向咱们共享了饲料职业洞悉:“饲料生意的实质不会变,首要是玉米、大豆、饲料添加剂以及蛋白代替物。从全球来讲,猪、牛饲料份额将坚持平稳,水产饲料会继续进步,这些都是根据人类饮食形式发作的改变。”而其他更详尽的数据,咱们有爱好可以去奥特奇大众号的文章去查找。

5

奥特奇对我国宠物食品商场的判别

奥特奇看到的是宠物食品公司,如玛氏、雀巢普瑞纳,已将工厂和研制放到东南亚一些开展我国家,而我国在火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那近5年,职业一向坚持高速添加。“一个商场刚起步的时分,一般产品杂乱程度不高,而我国宠物食品商场,现已杂乱化,且越来越杂乱,顾客开端认识到除了根本需求外,功用性、生命阶段、兽医主张(重视皮裘健康)等内容,所以通用产品部分会被代替,根据宠物生命阶段和特别需求的产品将更为重要。而在这个阶段,宠物食品出产厂商也特别需求咱们的产品,针对不同需求,将养分产品添加到食谱里,这正是奥特奇使用科学处理宠物不同生命阶段和功用需求的机遇。商场的杂乱、顾客认识进步促进宠物食品厂商求变。”Jonathan说道。

6

奥特奇产品优势

除了规划优势,奥特奇经过在我国25年的堆集,具有了定制化以及可满意增量商场需求的国内专业产品线。现在,奥特奇也与一些宠物食品公司在不同水平上进行协作,乃至包含产品营销和终端顾客触达计划的讨论等。经过协作,奥特奇协助企业研制产品,更好地了解顾客。能从整个系统和产业链去看商场,不是从单一维度判别,这或许是奥特奇最大的优势。

7

奥特奇宠物近期整体规划

奥特奇我国宠物工作部,有许多针对宠物食品企业的产品,一起供给相应产品的养分处理计划。奥特奇期望一步一个脚印的为国内外宠物食品出产商,供给全方位的服务,以及更优质健康的产品,包含功用性产品、进步免疫力、肠道、皮肤、关节健康的产品。奥特奇期望在宠物工作上也可以引领我国宠物饲料职业向优质化健康养分的方向开展。

奥特陆丰奇大中华区总裁Jonathan与

奥特奇宠物工作部负责人Elisa

总结:宠物职业最大的一块儿肥肉——宠物食品职业,大公司要想获得继续的抢先,又或许创业者想要弯道超车,添加剂企业乃至像奥特奇这样的处理计划供给商,或许都应该是重要协作伙伴。

Jonathan Forrest Wilson, President of Greater China for Alltech

China's pet food industry has entered a complex period, and the nutritional functions of the food are garnering more attention.

Alltech Global Headquarters in Nicholasville, Kentucky

Summary:

In 2019, Alltech released its eighth annual Alltech Global Feed Survey, which is highly anticipated by the global feed industry and is referenced or cited in more than 80 articles each year. This year's report included data from nearly 30,000 feed factories in 144 countries. According to the report, over the last year, the pet food sector grew by about 1 percent, thanks mainly to growth in the Asia-Pacific region. In China, pet food industry is soaring. How can Alltech, influence the Chinese pet food industry?

To learn more about Alltech, C盖亚奥特曼hongyejia interviewed Mr. Jonathan Forrest Wilson, president of Alltech’s operations in greater China, to learn more about how the company is working with Chinese pet food manufacturers.

Jonathan Wilson, president of Greater China for Alltech, with shixiong, co-founder of Chongyejia.

1

Who is Alltech?

Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech, a family-owned company headquartered in Kentucky, discovers and delivers solutions for the sustainable nutrition of plants, animals and people. With more than 5,000 employees and over 100 production facilities worldwide, Alltech has a presence in more than 120 countries and regions around the world.

With expertise in yeast fermentation, solid state fermentation and the science of nutrigenomics, Alltech is a leading producer and processor of yeast additives, organic trace minerals, feed ingredients, premix and feed. Alltech also features platforms dedicated to studying and bolstering mycotoxin management, gut health and organic minerals. Also included the scope of its services are Alltech In Vitro Fermentation Model (IFM), a quantitative analysis of feed, Alltech 37+ mycotoxin analysis and carbon emission analysis.

As Jonathan reported to Chongyejia, Alltech currently has four bioscience research centers and nearly 100 research and development (R&D) personnel around the world. Alltech has als火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那o established research alliances with more than 20 world-renowned universities and research institutions.昭君出塞

2

ACE principle

Alltech is a value-based company, and its guiding ACE principle seeks to develop solutions that are sa麦克斯奥特曼fe for the Animal, Consumer and the Environment. Alltech pioneered the ACE principle to ensure that its products improve animal performance and meet consumer demands while remaining environmentally friendly.

3

Alltech's 25 years in China

Alltech entered the Chinese market very early: its main entity, Beijing Alltechangh Biological Products Co., Ltd., was established in 1994. Jonathan said, "We have been in China for 25 years, and we have witnessed the development of China's agriculture."

When Alltech first expanded to China, pork accounted for a large proportion of the country’s meat consumption. At that time, Alltech focused on China’s pig market, but over the past 25 years, Alltech has grown rapidly and is now a provider of solutions for poultry, pigs, ruminants汨罗气候, aquatic animals and pets.

Alltech has obtained ISO22000 food safety management certification in China. At the same time, the Alltech Quality System (AQS), which adheres to the regulations of the United States, the European Union, China and other countries, focuses on mycotoxin and heavy metal pollution to ensure product q儿子射死我uality safety and trust.

4

Trends of the global feed industry

Global feed industry distribution by region (Source: Alltech? 2019 GLOBAL FEED SURVEY)

As a science- and innova火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那tion-based company, Alltech works with local governments, associations and entrepreneurs to better understand the global feed market and to produce quality products that will benefit consumers.

China is the world's largest feed market, and the Chinese market has undergone many changes. Consumers are becoming more affluent, meaning that more protein is consumed and more feed is needed. Providing insights like these has become an important part of Alltech's business. This information is valuable for the global animal and agricultural industries and also allows Alltech to better understand how to serve different markets and customers.

Jonathan shared some important insights about the feed industry.

“The nature of the feed business will not change — it will remain mainly corn, soybeans, feed additives and protein substitutes,” he said. “Globally, the proportion of swine and cattle feed will hold steady, and aquaculture feed will continuee网通 to improve. These are based on changes in the human diet model."

5

Alltech's thoughts about the Chinese pet food market

Pet food companies such as Mars and Nestl Purina have opened factories and are conducting R&D in some developing countries in墨鱼仔的做法 Southeast Asia. Over the past five years, the industry has continued to grow rapidly in China.

“When a market is just getting started, the product complexity is usually not high, and the Chinese pet food market has become more sophisticated,” said Jonathan. “Consumers are beginning to realize that, in addition to the ba郭鹤年小女儿郭燕光sic needs, functionality and life stage of pets, veterinarians also pa火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那y attention to the health of the fur. As such, generic products will be replaced, and product’s baxxxx日本sed on the pet's life stage and special needs will become more important.

“At this stage, pet food manufacturers also need our products to add nutritional benefits to the diet,” Jonathan cont火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那inued. “Alltech uses science to develop products that meet the needs of d火锅配菜,深耕我国农业商场25年,赋能国内宠物食品企业 | 专访奥特奇,仙本那ifferent life stages an我的国际皮肤站d the functional needs of pets. The complexity of the market and the heightened consumer awareness have prompted pet food manufacturers to change.”

6

Alltech product advantage

In addition to the advantage of Alltech’s global scale, over the past 雅阁混动25 years, the company has developed a domestic professional and customized product line and has adjusted to growing demands. Alltech is currently working with some pet food companies in China on such items as pr罗盘的使用方法图解oduct marketing and end-user touch solutions. Through these collaborations, Alltech helps companies develop p安思潼roducts and better understand consumers — which may be the biggest advantage offered by Alltech.

7

Alltech’s plans for the pet food industry

Alltech China’s pet division offers a number of products for pet food companies, as well as nutritional solutions for the corresponding products. Alltech hopes to provide a full range of services for pet food manufacturers, as well as products that bolster quality and health, including functional products that support immunity, intestinal health, skin and joint health. Alltech intends to become a leader of healthy nutrition in China’s pet industry.

Jonathan Wilson, president of Greater China for Alltech, with Elisa Liu, head of Alltech's pet division

To sum up:

If the biggest companies in the pet food industry want to remain ahead of the competition, or if pet food entrepreneurs want to carve out a niche in the industry, they should consider solution providers like Alltech important partners.

文:师兄

声明:该文观念仅代表作者自己,搜狐号系信息发布渠道,搜狐仅供给信息存储空间服务。